OneMetrik01·THE COMMODITY DRAIN
Paying for Low-Margin Clicks
Generic agency setups bid your budget on cheap searches like "ac filter price" or basic DIY queries, while your high-margin AC installs, ductwork, and maintenance plans go unbooked.
Leak 01 / 06
ONEMETRIK · FOR HVAC CONTRACTORS
As the heat rises, so should your leads.
Summer's almost here. So is your busiest 90 days. We tune up your Google Ads and Local Service Ads so every dollar lands a booked job, not a tire-kicker. Flat $700/month. No contracts. First month entirely risk-free.
90 days until peak season$2M+ HVAC ad spend managedTX · FL · CA · AZ · GA
Google Ads · 7d live
Cost / lead
CPL ↓ 38%
New lead
AC install · Plano, TX
via Local Service Ads · 12s ago
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THE HEAT CHECK
Why most HVAC ad spend boils over in summer.
Six silent leaks drain six figures a year out of independent HVAC operators, and summer makes them worse.
02·THE MISSED CALL BLACK HOLE
When Summer Calls Go to Voicemail
When ads drive 40 calls a day during peak July, an overwhelmed dispatcher misses half of them. Homeowners don't leave messages when their AC is dead, they click the next HVAC company on Google.
Leak 02 / 06
03·LOCAL CREATIVE FATIGUE
Same Truck Photo for 8 Months
Running the same stock images causes ad fatigue inside your tight service radius. Homeowners scroll right past your company, your CPC creeps up, and conversions silently drop.
Leak 03 / 06
04·THE WRONG-INTENT TRAP
Paying for DIY-ers and Job Seekers
Without daily negative keyword work, your account pays for "hvac jobs near me," "hvac school," and "how to fix ac" clicks, clicks that will never become a booked install.
Leak 04 / 06
05·THE HOMEPAGE TRAP
Friction in Emergency Repair
A homeowner searching "ac not cooling emergency" at 9pm needs ONE button to call. Not your homepage with a hero slider, financing tab, and a tech bio section. Most agencies don't build the right landing pages.
Leak 05 / 06
06·PLATFORM HOSTAGE
Losing Control of Your Ad Accounts
Many HVAC marketing companies hold your Google Ads inside their own MCC. If you ever leave, you lose your history, optimizations, and conversion data. You start from zero.
Leak 06 / 06
THE COOLING SYSTEM
A 3-part system that fills your truck schedule.
Built specifically for HVAC contractors, not generic home-services templates.
01
One-Tap Call & SMS Capture
Every click lands on a mobile-first page with one-tap call and SMS. We capture homeowners in 8 seconds, before they bounce to the next HVAC company on Google.
02
Bookable-Service Keywords
We rebuild your search campaigns around the services that pay, AC installs, system replacements, emergency repair, maintenance plans, and strip out the DIY and job-seeker terms eating budget.
03
Seasonal Creative Rotation
We rotate ad creative and Google Business Profile posts weekly across your top zip codes. Spring tune-ups in April, emergency repair July, furnace inspection September. One funnel, one voice.
WHO WE ARE
HVAC marketing run by founders, not junior AMs.
We've spent years inside Google Ads, Local Service Ads, and Business Profile for service businesses. We know the language of homeowners and what makes them book, versus what just drives a phone call your team has to filter through.
Think of us as part of your in-house team, just without the payroll and headcount overhead.
Services we deliver
- Google Search Ads management
- Local Service Ads setup & verification
- Google Business Profile optimization
- Service-specific landing pages
- Call & lead tracking
- Seasonal email & SMS flows
- Reporting in plain English
HOW IT ACTUALLY WORKS
We optimize the ads you're already running.
You're already spending on Google. We make every dollar work harder across Search Ads and Local Service Ads, so spend turns into booked jobs, not clicks.
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Local Service Ads, Pay-per-lead, not per-click.
01
Audit what's running
We pull your Google Ads and LSA accounts, map every dollar to a service, and surface the keywords, hours, and service areas quietly burning summer budget.
02
Rebuild around bookable services
Search campaigns are restructured around AC install, emergency repair, replacements, and maintenance plans, with negative keywords stripping out DIY queries, job seekers, and HVAC school searches.
03
Tune LSAs for real leads
We tighten service categories, hours, and lead types inside Local Service Ads, then dispute every bad-fit lead so you only pay for homeowners ready to book.
04
Optimize weekly to booked jobs
Bids, creative, and landing pages get tuned against cost-per-booked-job, not clicks. Budget moves toward whatever is actually filling your truck schedule.
WHAT WE RUN FOR YOU
One team for everything that puts your trucks on the map.
We don't touch your CRM, your dispatch software, or your call lines. We run the ads and the page they click, nothing else changes in how your business operates.
Local Service Ads
Full LSA verification, setup, and management, including disputing bad-fit leads so you only pay for real homeowners.
Google Search Ads
High-intent campaigns for "ac repair near me," emergency calls, and specific services, with tight negative keyword lists.
Google Business Profile
Categories, services, photos, weekly posts, and a review-request flow so the listing your ads point to actually converts.
Landing pages
Service-specific pages for each ad, emergency, AC install, furnace, tune-up, so a homeowner lands on exactly what they searched.
Call & lead tracking
Every call and form linked back to the ad that drove it. You see cost per booked job, not cost per click.
Clear performance summaries
A straightforward breakdown of your budget and your calendar growth. Written for a busy practice manager who just wants to see what's working without deciphering technical data.
HOW WE WORK
Four steps from cold start to a fully booked summer.
01
Week 1
Audit & access
We review your current ads, LSAs, and Business Profile, find the leaks, and get the accounts we need to start.
02
Weeks 1–6
Verify & launch
We submit your LSA verification and launch a search campaign in parallel, so calls come in while Google reviews your background.
03
Ongoing
Optimize
We dispute bad leads, cut wasted keywords, refresh seasonal creative, and shift budget toward whatever's booking jobs.
04
Monthly
Report & decide
A plain-English summary of cost per booked job, what changed, and what we'd do next. Month-to-month throughout.
THE HONEST COMPARISON
What's different about working with us.
Most HVAC marketing companies bundle ads with software you have to keep paying for. We don't. Here's the side-by-side.
OneMetrik
Bundled HVAC platforms (Scorpion, Blue Corona, Hook)
Contract
Contract · OneMetrikMonth-to-month. First-month money-back guarantee.
Bundled platformsAnnual lock-ins, often tied to their software.
Your software
Your software · OneMetrikUntouched. We don't replace your CRM or dispatch.
Bundled platformsMarketing bundled with their field service platform.
LSA verification
LSA verification · OneMetrikWe handle the full process for you.
Bundled platformsOften left to the contractor, or not offered at all.
Ad account ownership
Ad account ownership · OneMetrikYou own it. You keep it if you leave.
Bundled platformsFrequently held inside the platform's MCC.
Pricing model
Pricing model · OneMetrikFlat $700/month. No percentage of spend.
Bundled platformsPercentage of spend, or padded retainers.
Reporting
Reporting · OneMetrikCost per booked job, in plain English.
Bundled platformsDashboards full of impressions and clicks.
QUESTIONS HVAC OWNERS ASK
Before you book, the honest answers.
Search ads can go live within a week of getting account access. Local Service Ads take 3–6 weeks because of Google's license, insurance, and background checks. We start search first so you're getting calls during LSA verification.
No. We don't touch ServiceTitan, Housecall Pro, FieldEdge, Jobber, or anything else you're running. We run the ads and the page they click. That's it.
The green checkmark badge on Local Service Ads that tells homeowners Google has verified your license, insurance, and background. It's a huge trust signal in HVAC. We handle the full verification process for you.
Yes. Always. If you ever leave us, you keep every campaign, every conversion record, every learning. Most HVAC agencies hold this hostage. We don't.
Most of our clients run $3,000–$15,000/month in ad spend on top of our $700 management fee. We'll recommend a starting point after auditing your market, but you control the spend and pay Google directly.
No. Month-to-month, cancel anytime, and the first month is money-back if you don't see what you signed up for.
On LSAs we dispute every bad-fit lead, wrong service, out of area, spam, wrong intent, so you only pay for real prospects. We do this for you every week.
Yes, light commercial works well. We focus on residential and light-commercial. For pure large-scale commercial or industrial HVAC the playbook shifts and we'll be upfront if we're not the right fit.
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FREE DOWNLOAD · PDF
Stop paying for clicks that will never book.
Grab the same NEGATIVE KEYWORDS LIST we deploy on every HVAC Google Ads account on day one. 200+ terms across 10 categories, DIY repairs, jobs, wholesale, schools, parts retailers, and more.
- 10 organized categories with recommended match types
- Step-by-step deploy instructions for Google Ads
- Pro tips for ongoing Search Terms review
Get the PDF, instant download
Work emails only. No spam, just occasional HVAC-marketing insights.
ONEMETRIK · PDF
Volume 01 · HVAC Edition
The HVAC Negative Keyword List
200+ Terms
DIY repairs+
Jobs & school+
Wholesale parts+
Retail / coupons+
Brand mismatches+
onemetrik.com
15-MINUTE STRATEGY CALL
Align your marketing with summer demand.
Let's map out a clear lead acquisition blueprint for your service area. We'll analyze your market positioning, look at what your nearest competitors are running, and show you exactly how to win the bookable jobs.
- Live ad account audit (Google + LSA)
- Custom keyword + service-area opportunity map
- Competitor Business Profile teardown for your city
- No contracts. No pressure. No sales script.
// month-to-month · you own your accounts · no percentage of spend